MKTG 6072: International Marketing

4 CreditsOnline Available

Today’s explosion in global e-commerce and logistics networks means most organizations now face an opportunity to broaden their customer bases and strengthen their brands. At the same time, these firms may face a new set of global competitors including state-supported, foreign companies, or current competitors who have transformed into global marketers. This case-based course arms the learner with a set of frameworks to adapt and lead in today’s global marketing arena. The course culminates in a student-designed, real-world, “Glocal” marketing plan that launches an offering into an international market. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student

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A- Average (3.647)Most Common: A (38%)

This total also includes data from semesters with unknown instructors.

486 students
WFDCBA
  • 3.92

    /5

    Recommend
  • 3.72

    /5

    Effort
  • 4.21

    /5

    Understanding
  • 3.97

    /5

    Interesting
  • 4.04

    /5

    Activities


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