MKTG 6078: Advertising & Promotion

4 CreditsOnline Available

Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives and budgets, media selection, creative strategy, sales promotion techniques. prereq: MBA 6210

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All Instructors

A- Average (3.685)Most Common: A- (83%)

This total also includes data from semesters with unknown instructors.

18 students
FDCBA
  • 3.47

    /5

    Recommend
  • 3.53

    /5

    Understanding
  • 3.76

    /5

    Interesting


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