Development of a rigorous analytical framework for marketing, specifically for technology-intensive organizations. The emphasis is on case studies of engineering and technology corporations. Technology and marketing strategy are interrelated through data-driven approaches. Recent case study subjects include companies in computing, artificial intelligence, electronics, renewable energy, and social media spaces. Comparisons between U.S. and international companies are also featured.
prereq: Grad MOT major
Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2025 provided by the University in response to a public records request