MOT 8111: Marketing Management for Technology-based Organizations

2 Credits

Development of a rigorous analytical framework for marketing, specifically for technology-intensive organizations. The emphasis is on case studies of engineering and technology corporations. Technology and marketing strategy are interrelated through data-driven approaches. Recent case study subjects include companies in computing, artificial intelligence, electronics, renewable energy, and social media spaces. Comparisons between U.S. and international companies are also featured. prereq: Grad MOT major

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A- Average (3.742)Most Common: A (46%)

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106 students
FDCBA
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    Recommend
  • 4.24

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    Effort
  • 4.43

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    Understanding
  • 4.53

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    Interesting
  • 4.34

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