MSBA6111: Business Essentials for Analytics Professionals

This course aims to increase the business acumen of students by exploring fundamental concepts in core business disciplines such as strategy, financial accounting, marketing, and operations through the lens of data analytics. The course showcases how the strategic use of data and analytics drives innovation and value across these key business areas. Through the use of business cases and real-world applications, students will gain insight into effectively using data analytics to collaborate with key functional areas of an organization in order to make informed business decisions.

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