This course introduces the fundamentals of exploratory business analytics. Students will learn to detect relationships and patterns in both structured and unstructured data via a variety of exploratory techniques such as data visualization, clustering, dimensionality reduction, topic modeling, anomaly detection, deep neural networks, and generative AI. The course integrates theoretical discussion and hands-on practice using Python, with an emphasis on real-world problem solving and effective technical/managerial communication.
prereq: MSBA 6121, MSBA 6311, or instructor consent
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