MSMK6051: Marketing Intelligence

2 Credits

Methods for collecting/analyzing data to solve marketing problems. Survey research techniques. Research design, secondary/primary data collection, sample design, data analysis. Application of techniques to marketing problems, marketing research projects.

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All Instructors

A- Average (3.639)Most Common: A (38%)

This total also includes data from semesters with unknown instructors.

61 students
FDCBA
  • 5.44

    /6

    Recommend
  • 5.37

    /6

    Effort
  • 5.38

    /6

    Understanding
  • 5.25

    /6

    Interesting
  • 5.47

    /6

    Activities


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