MSMK6055: Buyer Behavior
2 Credits
Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, and managerial implications. Emphasizes class discussion.
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All Instructors
A- Average (3.667)Most Common: A- (48%)
This total also includes data from semesters with unknown instructors.