Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, and managerial implications. Emphasizes class discussion.
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All Instructors
This total also includes data from semesters with unknown instructors.
Vivian Martin
Fall 2024
William Hedgcock
2 terms from Fall 2021 to Fall 2023
Fall 2023
Fall 2021
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