MSMK 6055: Buyer Behavior

2 Credits

Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, and managerial implications. Emphasizes class discussion.

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All Instructors

A- Average (3.667)Most Common: A- (48%)

This total also includes data from semesters with unknown instructors.

46 students
FDCBA
  • 4.69

    /5

    Recommend
  • 4.50

    /5

    Effort
  • 4.62

    /5

    Understanding
  • 4.61

    /5

    Interesting
  • 4.67

    /5

    Activities


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