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Now with data from Fall 2024.
Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.
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All Instructors
This total also includes data from semesters with unknown instructors.
Wendy Lutter
Spring 2024
Alison Xu
Spring 2022
Website/Infrastructure Lead
Backend/Data Lead
Feature Engineering
Gopher Grades is maintained by Social Coding with data from Summer 2017 to Fall 2024 provided by the Office of Institutional Data and Research