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Now with data from Summer 2024.
Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.
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All Instructors
This total also includes data from semesters with unknown instructors.
Wendy Lutter
Spring 2024
Alison Xu
Spring 2022
Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2024 provided by the Office of Institutional Data and Research