MSMK6082: Brand Strategy

2 Credits

Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.

View on University Catalog

All Instructors

A Average (3.909)Most Common: A (80%)

This total also includes data from semesters with unknown instructors.

44 students
FDCBA
  • 4.67

    /5

    Recommend
  • 4.67

    /5

    Effort
  • 4.67

    /5

    Understanding
  • 4.78

    /5

    Interesting
  • 4.67

    /5

    Activities


Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2024 provided by the Office of Institutional Data and Research

Privacy Policy