MSMK 6082: Brand Strategy

2 Credits

Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.

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A Average (3.867)Most Common: A (70%)

This total also includes data from semesters with unknown instructors.

10 students
FDCBA
  • 4.67

    /5

    Recommend
  • 4.67

    /5

    Effort
  • 4.67

    /5

    Understanding
  • 4.78

    /5

    Interesting
  • 4.67

    /5

    Activities


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