MSMK 6281: Customer Experience Management

2 Credits

This course focuses on qualitative marketing research. Skills include strategic observation, interviewing, focus groups, and customer journey mapping. After taking this course, students will be able to understand how to effectively gather information to understand customer experience.

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A Average (3.931)Most Common: A (79%)

This total also includes data from semesters with unknown instructors.

34 students
FDCBA


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