RM 4216: Retail Promotions

3 Credits

Role of integrated marketing communications in retail businesses. Promotion techniques/media characteristics. Application of theories behind consumer decision making. prereq: 2215, [jr or sr or grad student], [DHA major or minor or instr consent]

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All Instructors

B+ Average (3.443)Most Common: A- (29%)

This total also includes data from semesters with unknown instructors.

248 students
SWFDCBA
  • 2.84

    /5

    Recommend
  • 4.34

    /5

    Effort
  • 3.09

    /5

    Understanding
  • 3.02

    /5

    Interesting
  • 4.08

    /5

    Activities


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