VMBA5703: Marketing Management

4 Credits

Developing/implementing most appropriate combination of variables to carry out a firm's strategy in its target markets. Analytic perspectives, concepts, decision tools of marketing for product offering decisions, distribution channel decisions, pricing decisions, communication program decisions.

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A- Average (3.712)Most Common: A- (48%)

This total also includes data from semesters with unknown instructors.

190 students

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